Brand & press kit
Everything you need to write about metrIQ accurately — names, taglines, descriptions sized to fit, and the logos. Copy anything straight from the page.
Name & spelling
The one rule that gets broken most often.
metrIQ
Always metrIQ — lowercase m, capital IQ. Never Metriq, MetrIQ, METRIQ, or all-lowercase metriq in anything a reader sees: copy, headings, page titles, metadata, or alt text.
Lowercase metriq is correct only inside technical strings that require it: the @metriq/ package scope, the metriq.fitness domain and its email addresses, file paths, and environment variable names.
Tagline
There is exactly one tagline, and it is used everywhere without variation — page titles, social cards, bios, directories, press. If a field is too short for it, use a description from the ladder below rather than inventing a shorter tagline.
A coach who listens, not an app that keeps score
The live tagline, paired with the brand name in every page title. Never reworded, never abbreviated.
You talk. Sophia plans, adjusts and remembers.
Not a second tagline — it never appears without the tagline above it. It fills the supporting slot on the homepage social card, where the tagline is the headline.
Descriptions
Three rungs, each already live somewhere — pick the longest that fits the field. All three say “AI”, which the tagline never does: the word belongs where a machine or a search-shopper is reading, and nowhere else. None of them say “tracks”, because the logging is a side effect and calling it the product would contradict the tagline on the same page.
metrIQ is Sophia, an AI fitness coach who pays attention to your goal, your week, and the days it gets hard.
Live in the PWA manifest and the Organization structured data. Use it for tight directory fields.
metrIQ is Sophia, an AI coach who doesn't just count calories — she follows your week and coaches you through the hard days. 14 days free, no card.
Live as the meta, og and twitter description on every page. This is the default — reach for it first.
metrIQ is a fitness app built around Sophia, an AI coach who doesn't just count calories. Tell her what you ate, how training went, or what the scale said, and she logs it from a sentence — no forms, no barcode hunting. She sets your calorie and macro targets from your goal, follows the weekly trend rather than one bad morning, and coaches you through the days it gets hard. Because she remembers your history, you never re-explain yourself. Your first 14 days are free, no card needed.
Sized for Product Hunt and the roomier directory description fields.
Origin story
Founder's voice, first person. Directories and launch posts ask for this directly.
metrIQ started as a spreadsheet for my own training. The numbers were fine, but a spreadsheet never tells you anything — it only holds what you typed. So I asked ChatGPT instead. It could explain things, but it forgot my history and answered the same question differently on different days. I wanted a coach who remembered me, so I built one. Friends started using it, it helped them, and I rebuilt the whole thing properly for launch.
About 75 words. Use where a paragraph is all you get.
metrIQ started as a spreadsheet for my own training. The numbers were fine, but a spreadsheet never tells you anything — it just holds what you typed. So I switched to asking ChatGPT. It could explain things, but it forgot my history, answered the same question differently on different days, couldn't give me the stats I wanted, and buried it all in generic advice. I wanted a coach who remembered me. So I built my own. The first version was a rough thing in Lovable, mostly because I wanted an excuse to try it. Then friends started using it, it actually helped them, and I rebuilt the whole app properly for launch. That's metrIQ. It's Sophia — you text her like a coach, a sentence is enough to log something, and unlike a chatbot she remembers your goals, your weeks and what went sideways last month. Her targets and nudges come out of that. If you've tried to use ChatGPT as your coach and got tired of re-explaining yourself, that's exactly why this exists.
About 250 words. Use for press, Product Hunt, and the About field on directories that give you room.
Boilerplate
Third person. The paragraph that goes at the foot of a press note.
metrIQ is a fitness coaching app built around Sophia, an AI coach who pays attention to a member's goal, their week, and the days it gets hard. Members text Sophia the way they would a human coach — what they ate, how training went, what the scale said — and a sentence is enough to log it, with no forms and no barcode hunting. Sophia sets calorie and macro targets, follows the weekly trend, and adjusts as circumstances change, drawing on a memory of the member's goals and history rather than restarting each conversation. metrIQ is operated by Z Development EE and is available at metriq.fitness.
Company
Z Development EE
metrIQ is operated by Z Development EE, a Greek limited partnership (Ετερόρρυθμη Εταιρεία) based in Thessaloniki, Greece.
EE is a Greek company form. It is not the country code for Estonia — a mistake worth heading off in writing.
Z Development EE, Karakasi 24, Thessaloniki, Greece
https://metriq.fitness
support@metriq.fitness
privacy@metriq.fitness
Mission & values
The mission is one sentence about the work we do today. Each value names something we choose over a reasonable alternative — if nobody would defend the opposite, it isn't a value, it's a platitude.
metrIQ exists to put a coach who actually knows you within reach of anyone — because staying consistent was never about knowing what to do.
Coaching should be affordable, or it isn't really for people. A coach's attention used to cost hundreds a month, which is why almost nobody has one. We'd rather be the coach a lot of people can keep than the premium one a few people can afford. That caps what we charge.
Remember the person. Advice that ignores your history is just content. Everything Sophia says should be shaped by what she already knows about you — even though generic advice would be cheaper and simpler to run.
No judgement, ever. A bad day is information, not a failure. We never moralise about food and we never lecture. Guilt and streak-shaming do work on some people. We still won't use them.
Build for the person still here in six months. Small steady nudges, not crash plans and exclamation marks. We optimise for the habit that survives a bad week, not the fastest first month — knowing the fast version markets better.
Honest about the numbers. Say what the data does and doesn't show. A week of noise is a week of noise, and we say so rather than dressing it up as progress.
Sophia
Sophia is the product's public face — social accounts are written as her, in the first person. Product copy is written as metrIQ. Keep the two apart.
Sophia is the coach inside metrIQ. You text her the way you would a human coach, and she handles the rest — logging your meals, workouts and weigh-ins from a sentence, setting your calorie and macro targets, and reading the weekly trend rather than reacting to a single day.
I'm Sophia, the coach inside metrIQ. Tell me what you ate or how training went and I'll take care of the logging, the targets and the trend — and I'll still remember it next week.
Use on social, where the account is her rather than the company.
Warm, direct and encouraging — a knowledgeable friend rather than a textbook. She has a point of view instead of hedging, notices specifics rather than handing out generic praise, and never moralises about food or a bad day.
Sophia is an AI coach, not a person and not a medical professional. She is written to behave like a good human coach — she remembers you, takes a position, and doesn't lecture.
Use this wording whenever the question comes up. Don't be coy about it.
Features & benefits
Sized for the “key features” field most directories ask for.
Text-based logging — tell Sophia what you ate; no forms, no barcode hunting Calorie and macro targets built from your goal, and rebuilt when it changes Weekly trend tracking that ignores day-to-day water-weight noise Workout logging that feeds back into what you can eat that day A pantry of the foods you eat often, so repeat meals take one line Memory across weeks and months, so you never re-explain yourself Free calculators and coaching articles, open to everyone without an account
A steady voice that keeps you on track, even on the messy days.
Coaching for the price of an app, not the price of a personal trainer.
Progress you can feel — with support that shows up.
Live on the homepage as the payoff for step 3. The strongest benefit line we have: a felt outcome plus the thing that produces it. Reuse it, and copy its shape when writing new ones.
Pricing & trial
Derived from the membership tier table, so these numbers cannot go stale.
Your first 14 days are free, and you don't need a card to start.
14 days free. No card.
Free for 14 days, no card needed. After that, paid plans start at $12.99 a month, and there is a free tier if you only want a few messages a day.
FAQ
Reusable answers. The label is the question, the text is the answer.
No. Sophia is metrIQ's AI coach. She's built to behave like a good human coach — she remembers you, has a point of view, and doesn't lecture — but she isn't a person, and she isn't a medical professional.
No. You tell Sophia in plain language — “chicken and rice, about 500g” or “ran 5k this morning” — and she does the logging. You can also save the foods you eat most often to your pantry, and she will use their exact macros instead of estimating.
Memory and continuity. A general chatbot forgets your history between sessions and can answer the same question differently on different days. Sophia keeps your goals, your weeks and your logs, and her targets and nudges come out of that record.
A tracker holds what you typed. Sophia sets the targets, watches the weekly trend, tells you when something is drifting, and adjusts the plan. The logging is a side effect rather than the point.
The first 14 days are free and you don't need a card. After that, paid plans start at $12.99 a month, and there's a free tier if you only want a few messages a day.
Yes, at any time, from your account settings. You can also delete your account and the data that comes with it yourself, without emailing anyone.
Brand assets
Everything below ships with the site and can be downloaded directly.
#e0784f
The single brand accent. In the app it is Orbit's bg-primary token and the browser theme colour; never hard-code it in a component.
Hanken Grotesk
Newsreader
Caveat
Used only for Sophia's handwritten notes.
- Social card1200×630The card that shows when a metrIQ link is shared. Blog posts and calculator pages generate their own variants at request time.
Voice at a glance
Calm and steady. metrIQ sounds like someone reliable who remembers your goal and offers a small nudge — not a coach shouting at you.
Say what Sophia actually does, in plain words Keep sentences short and concrete Be specific — a real number beats an adjective Be honest about what the data does and doesn't show Assume the reader has just had a hard week
No hype and no exclamation marks Nothing like “crush your goals” or “transform your body” No moralising about food, and no shaming a missed week No abstract label-words where a plain description would do Never the word “just” in front of an effort
Social bios
All three accounts are Sophia, not a company account, so these are written in her first person.
I'm Sophia, the coach inside metrIQ. Text me what you ate or how training went — I'll handle the logging, the targets and the trend. metriq.fitness
Coach inside metrIQ — I remember your goals, your weeks, and what went sideways last month.
I'm Sophia, the coach inside metrIQ. You text me the way you'd text a human coach — what you ate, how training went, what the scale said this morning — and a sentence is enough to log it. I work out your calorie and macro targets from your goal, follow the weekly trend instead of reacting to one bad morning, and adjust when your life stops cooperating. What makes me different from a chatbot is that I remember. Your goals, your last few weeks, the thing that went sideways last month — it all stays, so you never have to re-explain yourself. Start free for 14 days at metriq.fitness. No card needed.
I'm Sophia, the coach inside metrIQ. Tell me what you ate or how training went and I'll take care of the logging, your calorie and macro targets, and the weekly trend. Unlike a chatbot, I remember your history — so you never re-explain yourself.