What's next, not what's left.

Leave clear space on all four sides equal to the height of the Q ring. Nothing — no rule, no photo edge, no other logo — comes inside it.

The wordmark holds down to 96px wide on screen and 25mm in print. Below that, use the Q symbol on its own rather than shrinking the word.

Don't recolour it. The word is ink or cream; the I and the Q are always coral. Don't rebuild the word in another typeface, and don't retype it as MetrIQ or METRIQ. Don't separate the Q from the word, or space the three parts apart. Don't stretch, rotate, outline, or add a shadow or gradient. Don't place it on a busy photo or on a coral background — use the reversed version on a dark surface.

#E0784F

The single brand accent, and the only colour to quote if a directory asks for one. In the product it is Orbit's bg-primary token; never hard-code it in a component.

Newsreader

Open source, on Google Fonts. Semibold for headings; the italic is used deliberately (see below).

Hanken Grotesk

Indie Flower

Used only for Sophia's handwritten notes, and for her pull quote in the homepage hero.

One word in a headline may be set in serif italic and deep coral — the word the sentence turns on. Never two, and never a whole phrase.

“What's next, not what's left.” italicises next, because the stress belongs on what she does rather than on the half that describes a tracker. If you can't name the one word a headline pivots on, it doesn't get the treatment.

Two crops, both shipped: the looser head-and-shoulders one at any size, the tight one inside small round avatars. Don't restyle her, recolour her, or generate a new likeness. She is one person and stays that way. Don't place her beside a photograph of a real person, and never caption her as staff. Wherever the picture could read as a headshot, say she's an AI coach nearby.

metrIQ

Said “metric” — one word, exactly like the ordinary English word. Not “metr-eye-queue”, not “metric-you”, and never spelled out letter by letter. The stylisation is a visual pun: it reads as metric and looks like it holds IQ. Anything that will be heard rather than read — a voiceover, an ad, a podcast mention — should be given the word “metric”, since text-to-speech otherwise spells the capitals out.

Always metrIQ — lowercase m, capital IQ. Never Metriq, MetrIQ, METRIQ, or all-lowercase metriq in anything a reader sees: copy, headings, page titles, metadata, or alt text.

Lowercase metriq is correct only inside technical strings that require it: the @metriq/ package scope, the metriq.fitness domain and its email addresses, file paths, and environment variable names.

What's next, not what's left.

The live tagline, paired with the brand name in every page title. Never reworded, never abbreviated. Both halves are load-bearing: “what's left” is the only thing a calorie tracker ever tells you, which is why a coach that hides the numbers cannot run this line. The homepage pairs it with its own subhead — “Most apps hand you the numbers and leave you to work out the rest. Sophia works it out — and if you ask her why, she'll show you the arithmetic.” — which is what carries the “what is this” load there.

Sets your targets, learns what you actually burn, tells you what's next.

Not a second tagline — it never appears without the tagline above it. The homepage hero carries its own subhead now, so this line's home is directory fields with room for a sentence but not a paragraph. If a field is too short, drop the last fragment: “Sets your targets, learns what you actually burn.” still reads as a complete line. Truncate at a comma or full stop, never re-word.

metrIQ is Sophia, an AI coach who sets your targets, learns what you actually burn, and tells you what's next.

Live in the PWA manifest and the Organization structured data. Use it for tight directory fields.

metrIQ is Sophia, an AI coach who sets your targets, learns what you actually burn, and tells you what's next. 14 days free, no card.

Live as the meta, og and twitter description on every page. This is the default — reach for it first.

metrIQ is Sophia, an AI coach who sets your calorie and macro targets, learns what your body actually burns, and tells you what to do next. She starts from a formula like everyone else — then measures it against your own intake and weight and replaces it with a number that is yours. Ask her why any figure is what it is and she will show you the arithmetic. Logging takes a sentence: tell her what you ate or how training went and she handles the rest. 14 days free, no card needed.

Sized for Product Hunt and the roomier directory description fields.

Most apps hand you the numbers and leave you to work out the rest. Sophia works it out — and if you ask her why, she'll show you the arithmetic.

Sits directly under the tagline and carries the “what is this” load, because the tagline states a contrast rather than a function. Note what it claims: explanation on request, and only that. She does not recite arithmetic unless asked, so a stronger wording would describe a product we don't ship.

14 days free · no card needed

The pill above the headline and the line under every call to action. Middle dot, not a dash.

Get started — it's free

The only wording the main button uses, on every public page. “Sign up” and “Start free trial” are both wrong here — the first asks for work, the second names a countdown.

A real coach in your pocket, for less than a coffee a week.

Sits beside the hero button. The comparison is deliberately small and ordinary — the point is that the price is beneath noticing, not that it's a bargain.

I don't simply track your calories. I learn how your body actually works, so I can coach you properly.

Her one line on the homepage, and the shortest statement of the tracker contrast in her own voice. “Track”, not “count”: the word names the category we're refusing to be. The second half is the thesis the next two sections prove — “learn” is what a tracker cannot do, and “properly” implies what came before wasn't, without naming anyone. Never sharpen it into an instruction (“I tell you what to do”): she offers a point of view, she doesn't issue orders. Always attributed “— Sophia, your coach”.

She coaches from day one. Every week after, she knows you better.

The calibration window, stated as a journey rather than a wait. Never frame the weeks as a delay: the coaching starts immediately, and all that changes is how much of it is about this person rather than about people their size. The second half repeats as the last beat's own label, where the line stops naming dates.

Anyone can lose weight for a month.

Opens the argument that the four-week result is the easy part and the part that comes back. Only ever runs beside the caption saying the curve is an illustration — the claim and the disclaimer are one unit, and the line must not be lifted without it.

The answer changes when the coach knows you.

Sits immediately above pricing, so it states worth rather than mechanism. The proof underneath is three questions answered twice — and every one of her replies must carry a figure from this person's own history, or it is only an opinion sitting beside another opinion.

Any app can hold your numbers. Only one of them knows you.

Names what the fee buys before the fee appears. Deliberately makes no appeal to elapsed time — the claim is that she knows this person, not that she has been around a while — and never implies the reader is looking for something free. Followed by “That's the difference between being tracked and being coached.”

Six weeks, one conversation.

The frame of the whole page: not six features, one thread that remembers.

Stop working it out alone.

Ends both the homepage and Meet Sophia, answering the subhead's own complaint. The strongest short line we have — reuse it rather than writing a new closer.

No. Sophia is metrIQ's AI coach. She's built to behave like a good human coach — she remembers you, has a point of view, and doesn't lecture — but she isn't a person, and she isn't a medical professional.

No. You tell Sophia in plain language — “chicken and rice, about 500g” or “ran 5k this morning” — and she does the logging. You can also save the foods and meals you eat most often to My Foods, and she will use their exact macros instead of estimating.

Memory and continuity. A general chatbot forgets your history between sessions and can answer the same question differently on different days. Sophia keeps your goals, your weeks and your logs, and her targets and nudges come out of that record.

A tracker tells you what's left. Sophia tells you what's next. She sets the targets, watches the weekly trend, corrects the target against what your body actually burns rather than leaving it at whatever a formula guessed on day one, and tells you when something is drifting. The logging is a side effect rather than the point.

The first 14 days are free and you don't need a card. After that, paid plans start at $12.99 a month, and there's a free tier if you only want a few messages a day.

Yes, at any time, from your account settings. You can also delete your account and the data that comes with it yourself, without emailing anyone.

Calm and steady. metrIQ sounds like someone reliable who remembers your goal and offers a small nudge — not a coach shouting at you.

Say what Sophia actually does, in plain words Keep sentences short and concrete Be specific — a real number beats an adjective Be honest about what the data does and doesn't show Assume the reader has just had a hard week

No hype and no exclamation marks Nothing like “crush your goals” or “transform your body” No moralising about food, and no shaming a missed week No abstract label-words where a plain description would do Never the word “just” in front of an effort

metrIQ started as a spreadsheet for my own training. The numbers were fine, but a spreadsheet never tells you anything — it only holds what you typed. So I asked ChatGPT instead. It could explain things, but it started from scratch every time and answered the same question differently on different days. I needed a coach who got to know me, so I built one. Friends started using it, it helped them, and I rebuilt the whole thing properly for launch.

About 75 words. Use where a paragraph is all you get.

metrIQ started as a spreadsheet for my own training. The numbers were fine, but a spreadsheet never tells you anything — it just holds what you typed. So I switched to asking ChatGPT. It could explain things, but it started from scratch every time, answered the same question differently on different days, couldn't give me the stats I wanted, and buried it all in generic advice. I needed a coach who got to know me. So I built my own. The first version was a rough thing in Lovable, mostly because I wanted an excuse to try it. Then friends started using it, it actually helped them, and I rebuilt the whole app properly for launch. That's metrIQ. It's Sophia — she sets your calorie and macro targets, works out what your body actually burns instead of leaving you on a formula's guess, and tells you what to do next. Logging takes a sentence: tell her what you ate or how training went and she handles the rest. Ask her why a number is what it is and she'll show you the arithmetic. And every week she knows you a little better, so you never start again from nothing. I built the coach I wanted by my side. Not more information — someone who knew where I'd got to, and who was still there on the week it all went sideways.

About 250 words. Use for press, Product Hunt, and the About field on directories that give you room. The fourth paragraph is the pitch in the founder's voice — keep it in step with the description ladder if that moves.

metrIQ is a nutrition coaching app built around Sophia, an AI coach who sets a member's calorie and macro targets, learns what their body actually burns, and tells them what to do next. Rather than holding a target fixed at the figure a formula produced on day one, Sophia corrects it against what the member's own intake and weight trend show, and can explain the arithmetic behind any number she sets. Members text her the way they would a human coach — what they ate, how training went, what the scale said — and a sentence is enough to log it, with no forms and no barcode hunting. She works from what she has learned about the member's goals and history rather than restarting each conversation. metrIQ is operated by Z Development EE and is available at metriq.fitness.

Runs the pitch's three beats before it mentions logging, and carries the legal entity — this paragraph is where a press note gets both.

metrIQ exists to put a coach who actually knows you within reach of anyone — because staying consistent was never about knowing what to do.

We believe people can handle the truth, and are owed it. This is the one we would give up the others for. Something that sits in the middle of a person's health has no business shading anything, so Sophia says when a number is only an estimate, when a week is noise rather than progress, and when one of our own figures was wrong — and which way. She tells you she's an AI rather than letting you wonder, and we publish what she can't do alongside what she can. Honesty and persuasion disagree fairly often. We decided in advance which one wins.

The load-bearing one. If a change would make metrIQ more convincing and less true, this value is the reason the answer is no.

We believe nobody was ever shamed into a habit that lasted. Guilt and streak-shaming work the way a crash diet works: for a while, on some people, at a cost. We won't build with them. That is why a bad day here is information rather than a verdict, why Sophia never moralises about food, and why there is nothing in the app waiting to punish you for a missed week. There is a practical reason as well as a kind one — a coach you'd rather not tell the truth to has stopped being able to coach.

We believe the version of you six months from now matters more than the version six days from now. Fast markets better. Streaks, crash plans and exclamation marks all convert, and we have left them out on purpose, because the only habit worth building is the one that survives a bad week. So Sophia reads the week rather than the day, moves your targets in small steps, and would always rather you kept going than went hard. We are trying to build something you could keep for years, not a project with an end date.

We believe coaching should be within reach of anyone, not a thing you have to be able to afford. A coach's attention has always cost hundreds a month, which is why almost nobody has ever had one — and we think that is a distribution problem rather than a fact of life. We would rather be the coach a lot of people can keep than the premium one a few people can afford. That caps what we charge, and it rules out the upsells and paywalled essentials that would quietly raise it.

We believe advice that isn't about you isn't worth much. Generic advice is free and everywhere, and it is exactly why knowing what to do was never the problem. So everything Sophia says is shaped by what she has learned about you — your goals, your last few weeks, the thing that went sideways last month — and the longer you work together, the better she gets at it. Building her that way costs more than answering everyone the same. It is also the entire point.

Sophia is the coach inside metrIQ, and in practice she is the product. She sets your calorie and macro targets, learns what your body actually burns rather than leaving you on a formula's guess, and tells you what to do next. You text her the way you would a human coach — a sentence is enough to log a meal, a session or a weigh-in — and she reads the weekly trend instead of reacting to a single day.

Runs the pitch's three beats in order: she sets, she learns, she tells you what's next. Logging comes after them, never first.

I'm Sophia, the coach inside metrIQ. I set your calorie and macro targets, work out what your body actually burns, and tell you what to do next. A sentence is enough to log a meal or a session — and the longer we work together, the better I know you.

Use on social, where the account is her rather than the company.

Warm, direct and encouraging — a knowledgeable friend rather than a textbook. She has a point of view instead of hedging, notices specifics rather than handing out generic praise, and never moralises about food or a bad day.

Sophia is a nutrition coach. She sets your calorie and macro targets, learns what your body actually burns, and reads your weight trend. Training is logged so she can account for what it cost — she doesn't write workout plans.

Where a category word is needed, it is “nutrition coach” — never “fitness coach”, “training coach” or “personal trainer”. Those promise programming the app doesn't do, and the label breaks trust the first time somebody asks for a workout plan. “Fitness” stays fine as a category for the app, the blog and the calculators; it is the description of her that overclaims. Widen the label when training coaching actually ships, not before.

Sophia is an AI coach, not a person and not a medical professional. She is written to behave like a good human coach — she remembers you, takes a position, and doesn't lecture.

Use this wording whenever the question comes up. Don't be coy about it.

She's an AI coach, not a person and not a medical professional. If something needs a doctor, see one. She can't see your food. She works from what you tell her, so a rough description gets a rough number. She can't measure what you burn without weigh-ins. A month of erratic logging leaves her on the formula, and she'll say so rather than pretend. She can't make a bad week not have happened. She can tell you what it actually cost, which is usually less than you think.

Live at the foot of the Meet Sophia page, and the answer to any “but can it really…” question. We publish the limits ourselves rather than wait to be asked — it is the same honesty the product is sold on.

A calorie target that starts as an estimate and becomes a measurement Macro targets built from your goal, and rebuilt when the goal changes Ask her why any number is what it is, and she shows you the arithmetic A weekly trend read that ignores day-to-day water-weight noise Training that feeds back into what you can eat that day Logging by sentence — tell her what you ate; no forms, no barcode hunting Save the foods and meals you eat often, so repeat ones take one line She gets to know you across weeks and months, so you never start over Free calculators and coaching articles, open to everyone without an account

Nine bullets, longest useful first. If a field takes fewer, cut from the bottom rather than reordering.

A steady voice that keeps you on track, even on the messy days.

The default. Consistency is the reason people fail, so this is the line that does the most work in a single-benefit field.

A coach who knows where you got to, not one who starts over.

The difference that is hardest to copy, in the fewest words.

Nutrition coaching for the price of an app, not hundreds a month.

Pairs with the consistency line rather than replacing it — on its own it invites a race to the bottom. Names the kind of coaching because this line will run standalone (an ad, a post) with no Sophia sentence above it to carry the category. “Hundreds a month” is the unquantified form the mission copy already uses; never a figure, and never “human coach” — a price line is the wrong place to invite the AI-versus-person comparison.

You get a coach on day one. By week three, with your numbers.

Never frame the three weeks as a wait. The coaching starts immediately; all that changes is where one number comes from.

Lift heavy and you get to eat more.

Connects a session to the day's energy budget — which needs logged intake, so a coach built on a score cannot say it.

Progress you can feel — with support that shows up.

A felt outcome plus the thing that produces it. Copy that shape when a new benefit line is needed.

A missed day is a missed day, not a punishment. No guilt, and no moralising about food. A bad week is information. No mystery score. If there's a number behind it, you get the number. No dressing up a noisy week as progress.

Stated as principles, never as comparisons. A reader who hasn't heard of the alternative only sees us picking a fight.

Sophia · metrIQ coach

The display name above the bio, and one of the two fields Instagram search matches on — so it carries the brand name, which the handle already does but the bio's first line shouldn't have to.

I set your targets, learn what you actually burn, and tell you what's next. The longer we work together, the better I know you.

The display name above it already says who she is, so this one opens on what she does rather than repeating “I'm Sophia, the coach inside metrIQ”. Instagram renders the link separately — don't spend characters on the URL.

Sophia · metrIQ coach

Deliberately the same string as the Instagram name. The handle already carries the brand, so this ran as a bare “Sophia” for a while on the argument that a display name needn't repeat it — but a name that reads identically across profiles is what makes them legible as one account, and the account is kept for exactly that: telling us apart from the unrelated company holding the near-identical .me domain.

I'm Sophia, the coach inside metrIQ. I set your targets, learn what you actually burn, and tell you what's next. metriq.fitness

Coach inside metrIQ — I set your targets, learn what you actually burn, and tell you what's next.

I'm Sophia, the coach inside metrIQ. I set your calorie and macro targets, work out what your body actually burns rather than leaving you on a formula's guess, and tell you what to do next. Ask me why a number is what it is and I'll show you the arithmetic. Logging takes a sentence — what you ate, how training went, what the scale said this morning — and I handle the rest. I follow the weekly trend instead of reacting to one bad morning, and I adjust when your life stops cooperating. I don't start from scratch each time we talk. Your goals, your last few weeks, the thing that went sideways last month: the longer we work together, the better I know you, and the better the advice gets. Start free for 14 days at metriq.fitness. No card needed.

Sophia from metriq.fitness

The one place the wordmark cannot go. Facebook's Page-name policy demands grammatically correct capitalization and rejects a lowercase word carrying interior capitals — its own worked example is “tHe best CaFE”, which is the shape of metrIQ — while allowing all caps only for acronyms, which rules out shouting it instead. The domain is the way out: metriq.fitness is lowercase because domains are, not because the brand was misspelt. Title case is the tempting wrong answer here — it is legal on Facebook and matches neither the wordmark nor the domain.

I'm Sophia, the coach inside metrIQ. I set your calorie and macro targets, work out what your body actually burns, and tell you what to do next. Logging takes a sentence. And the longer we work together, the better I know you.